New Balance Will Roll Out In-Line 991v2 Colorways

Using a collaborator to introduce a brand-new silhouette -- or a silhouette that hasn't been seen in several years -- is a time-honored trade secret in the sneaker marketing playbook. The inclusion of an A-list name brings down consumers' guard, and, frequently, causes them to give a warmer reception to something they may not be as familiar with. This was the case with the reveal of the Stone Island x New Balance 991v2 last week, and after that coveted collab drops, New Balance appears to be put...